1 Company Overview
Website split
Studd Muffyn (SM) · Nuskhe By Paras (NBP) · Studd Muffyn Life (SML) — revenue = Shopify ground truth, ROI = revenue / Meta spend. Active ₹/day, Spend (today) & ROAS (today) are live from Meta and refresh hourly; Revenue / Orders / Spend / ROI are for the selected date range.
| Website | Revenue | Orders | Spend | ROI |
|---|
2 Category Wise Budget
Spend, revenue, ROI & profit by category
spend = real Meta · revenue = real Shopify (reconciled to net order total) · profit% derived from ROI
FromTo
| Category | Spend | Revenue | Units | ROI | Status |
|---|
3 Category Budget Allocation
Spend share vs revenue share
where the money goes (Meta spend) vs where the money comes from (Shopify revenue). Spend > revenue share = over-invested.
4 Product Profit Contribution LAST 30D
Top 10 by revenue
last 30 days · gross product revenue
Profit contribution
est. profit = revenue × category profit% · share of total est. profit
5 Product Profitability LAST 30D
Scale / Maintain / Reduce / Exit
status from the product's category ROI (product-level ad spend not split yet). Trend = revenue vs previous 30 days.
| Product | Category | Revenue 30d | Trend | Cat ROI | Status |
|---|
6 Budget In Hand
Today’s cash position
Today’s profit (est.) − outstanding dues = what’s free to redeploy
Dues (editable)
enter what you still owe — saved on this device
7 Stock Clearance Planner PROXY
Fast-declining sellers (clearance candidates)
no inventory feed yet — showing products whose revenue dropped most vs previous 30 days, as a clearance proxy
| Product | Category | Rev 30d | Prev 30d | Drop |
|---|
8 Product Life Cycle ESTIMATED
Launch · Scale · Maturity · Downfall
from product age (first order) + 30-day revenue trend. Launch = live ≤ 30d; Scale = growing >15%; Maturity = steady; Downfall = falling >15%.
9 Daily Decision Board
What to do with budget today
categories sorted into actions by ROI vs your profit anchors